Personal Training Business Setup | 60 Fitness Digital Marketing Steps
If you’re a personal trainer struggling to attract new clients or grow your business online, you’re not alone. The fitness industry has become fiercely competitive — but the good news is that smart, modern fitness marketing hacks still work. The key is using the right tactics consistently, tailored to your audience and location.
Whether you train clients in-person, online, or both, this guide reveals 60 high-impact marketing strategies to help you generate leads, build authority, and scale your brand in 2025.
1. Build a High-Converting Website to boost Personal Training Business Setup
Create a clean, fast, mobile-optimised website with:
- Pricing & packages
- Testimonials
- Contact form
- Location & service keywords
Read: Build a Personal Trainer Website Fast
2. List Yourself on Fitness Directories
Directories are gold for SEO and local discovery. Start with:
- PTpeople.com Free Listing
- Local city listings like “personal trainer in Dubai” or “PT in London”
3. Set Up Your Google Business Profile
Optimise your profile with keywords, before/after photos, offers, and reviews.
4. Use Instagram Reels Weekly
Short, fast content works. Focus on:
- Client wins
- Day-in-the-life
- Training tips
Read: Top Instagram Hashtags for Personal Trainers
5. Post Client Transformations with Testimonials
This builds massive trust. Add:
- Visuals (photo/video)
- A short caption with client goal/result
6. Create a Lead Magnet
Offer a freebie like:
- 7-Day Home Workout Plan
- Grocery List for Fat Loss
Promote it on social & email.
7. Create a Blog and Use SEO
Write weekly or monthly articles about your personal training business or you can reach out to an seo company such as onetimeseocompany.com to help optimise your new Personal Training Business Setup targeting:
- Your service city
- Your client niche
- Trending fitness topics
Example: Personal Trainers in London
8. Build a Referral Program
Give clients a reward for every referral. Example:
- Free session
- £25 voucher
9. Offer a Group Training Option
More people = more exposure. Promote group PT with pricing.
10. Use Canva to Brand Your Posts
Look professional even on a budget. Use templates for workouts, tips, and promos.
11–60: The Full List of Fitness Marketing Hacks
Get client reviews on Google and PTpeople
Start a YouTube channel for form tips
Create a TikTok with trending fitness content
Run Facebook/Instagram ads to a landing page
Post once a week on LinkedIn with business wins
Add PTpeople badge to your website (SEO boost)
Email your client list monthly with updates
Write a guest post on a fitness blog
Collaborate with local health food cafes
Offer to run free workshops at gyms
Network with physios and chiropractors
Add WhatsApp click-to-chat on your site
Use Calendly for bookings
Use ChatGPT to draft client emails fast
Launch an 8-week transformation challenge
Create an online course or eBook
Promote in local Facebook groups
Share behind-the-scenes content daily
Create a Facebook group for your clients
Include a FAQ section on your site
Add your credentials + CPDs visibly
Run online Zoom training bootcamps
Use Google Analytics to track traffic
Get featured in local news or blogs
Do ‘Ask Me Anything’ Instagram Stories
Create a postural or desk job training niche
Partner with a gym (but stay freelance)
Promote PT gift vouchers
Write a weekly email tip
Use PT software like Trainerize or MyPTHub
Try SEO tools like Ubersuggest or Surfer SEO
List pricing transparently (builds trust)
Build a backlink from fitness blogs
Use local city hashtags
Use testimonials as Stories Highlights
Include your PTpeople profile in your linktree
Offer online-only packages for remote clients
Run retargeting ads
Ask happy clients to record video reviews
Create niche blog posts: e.g., How to Prepare for a PT Job
Track lead sources — what’s working?
Offer early morning or lunch hour slots
Host live Q&As monthly
Build relationships with local influencers
Share your journey — be relatable
Rank for “cheap personal trainer near me” like this
Give discounts to office teams
Use professional photos
Add service-area pages for SEO
Update your PTpeople profile monthly
FAQs About Fitness Marketing
1. What’s the best platform for PT marketing? Google, Instagram, and email remain the top 3. Don’t ignore Google Business!
2. Should I blog or use social media? Do both if you can. Blogging builds SEO. Social builds connection.
3. Is paid advertising necessary? Not at first. Master free methods first, then scale with ads.
4. What’s the fastest way to get PT clients? A strong Google profile + PTpeople listing + client referrals = fast traction.
5. How do I stay consistent when applying my Personal Training Business Setup? Use tools like Canva, ChatGPT, and scheduling apps. Batch content weekly.
