How to Advertise Your Personal Training Services

1. Define Your Ideal Client
2. Develop Your Personal Training Brand
3. Dedicate Time to Your Website Content
4. Publish Blog Posts That Answer Client Questions
5. Ask for Testimonials
6. Write Guest Blogs for High-Authority Sites
7. Harness Social Media
8. Build a Community
9. Maximize Your Visibility Online
10. Improve Your Local SEO
11. Send Emails Consistently
12. Encourage Referrals
13. Offer Clients Something That Will Entice Them
Bonus: Tools & Resources to Streamline Your Marketing
Final Thoughts

1. Define Your Ideal Client

Marketing starts with clarity. Who are you trying to reach?

Beginners looking to get fit?
Athletes wanting performance training?
Busy professionals seeking online training?
New moms wanting postnatal fitness?

2. Develop Your Personal Training Brand

Create a compelling “About Us” page.
Craft a Marketing Value Proposition: What makes you different?
Choose a style and tone that speaks to your ideal client.
Use consistent branding across platforms.

3. Dedicate Time to Your Website Content

Use strong CTAs
Include testimonials
Offer free trials
Highlight fitness tech & equipment

4. Publish Blog Posts That Answer Client Questions

Build authority
Rank on Google
Answer common search queries

5. Ask for Testimonials

Let your happy clients do the talking. Use video and written testimonials across your platforms.

6. Write Guest Blogs for High-Authority Sites

Pitch to fitness websites, build backlinks, boost SEO, and bring in relevant traffic.

Instagram – visual & stories
Facebook – communities & groups
TikTok – fast workout tips
LinkedIn – pro clients

8. Build a Community

Facebook groups
Live Q&As
30-day challenges
Client interaction & tagging

9. Maximize Your Visibility Online

Get listed with PTpeople.com and improve local SEO with visibility packages.

10. Improve Your Local SEO

Use city-specific keywords
Google My Business setup
Ask for reviews
Location pages

11. Send Emails Consistently

Welcome sequences
Weekly fitness tips
Promo blasts

12. Encourage Referrals

Free sessions
Merch giveaways
Discounted rates

13. Offer Clients Something That Will Entice Them

Time-sensitive deals
Limited spots
Referral discounts

Bonus: Tools & Resources to Streamline Your Marketing

Canva: Easy design
MailerLite: Email automation
Google Analytics: Traffic insights
Buffer: Social media scheduling
PTpeople.com Directory

Final Thoughts

The key to growth is not doing everything — it’s doing the right things consistently. Build your brand, market smart, and always put your clients first.

FAQs About Advertising Your Personal Training

Q: How do I advertise my personal training?
A: Define your ideal client, use social media, publish blogs, improve local SEO, and list your services on platforms like PTpeople.com.

Q: How do I sell myself as a personal trainer?
A: Highlight your unique value proposition, showcase testimonials, and create a brand story that connects emotionally.

Q: How to attract clients as a personal trainer?
A: Use targeted content, online directories, email marketing, and social proof to build trust and increase visibility.

Q: How to pitch clients for personal training?
A: Focus on their goals, explain your approach clearly, and offer a low-risk first step like a free trial or assessment.

Q: How do I market myself for training?
A: Use a combination of online marketing (blogs, social media, email) and offline strategies (local events, referrals).

Q: How to sell a personal training program?
A: Clearly define outcomes, include pricing tiers, use limited-time offers, and provide testimonials for credibility.

Q: Can I advertise personal training online and still find local clients?
A: Absolutely. Use local SEO tactics and directories that support geo-targeting like PTpeople.com.

Q: Where can I list my personal training services?
A: Use PTpeople.com, Google Business, Yelp, ClassPass, and local gym boards or fitness networks.