Home Blog Personal Training How to Advertise Your Personal Training Services | 13 Proven Hacks
How to Advertise Your Personal Training Services | 13 Proven Hacks

How to Advertise Your Personal Training Services | 13 Proven Hacks

1. Define Your Ideal Client

Marketing starts with clarity. Who are you trying to reach?

2. Develop Your Personal Training Brand

  • Create a compelling “About Us” page.
  • Craft a Marketing Value Proposition: What makes you different?
  • Choose a style and tone that speaks to your ideal client.
  • Use consistent branding across platforms.

3. Dedicate Time to Your Website Content

  • Use strong CTAs
  • Include testimonials
  • Offer free trials
  • Highlight fitness tech & equipment

4. Publish Blog Posts That Answer Client Questions

  • Build authority
  • Rank on Google
  • Answer common search queries

5. Ask for Testimonials

Let your happy clients do the talking. Use video and written testimonials across your platforms.

6. Write Guest Blogs for High-Authority Sites

Pitch to fitness websites, build backlinks, boost SEO, and bring in relevant traffic.

7. Harness Social Media

  • Instagram – visual & stories
  • Facebook – communities & groups
  • TikTok – fast workout tips
  • LinkedIn – pro clients

8. Build a Community

  • Facebook groups
  • Live Q&As
  • 30-day challenges
  • Client interaction & tagging

9. Maximize Your Visibility Online

Get listed with PTpeople.com and improve local SEO with visibility packages.

10. Improve Your Local SEO

  • Use city-specific keywords
  • Google My Business setup
  • Ask for reviews
  • Location pages

11. Send Emails Consistently

  • Welcome sequences
  • Weekly fitness tips
  • Promo blasts

12. Encourage Referrals

  • Free sessions
  • Merch giveaways
  • Discounted rates

13. Offer Clients Something That Will Entice Them

  • Time-sensitive deals
  • Limited spots
  • Referral discounts

Bonus: Tools & Resources to Streamline Your Marketing

  • Canva: Easy design
  • MailerLite: Email automation
  • Google Analytics: Traffic insights
  • Buffer: Social media scheduling
  • PTpeople.com Directory

Final Thoughts

The key to growth is not doing everything — it’s doing the right things consistently. Build your brand, market smart, and always put your clients first.

FAQs About Advertising Your Personal Training

Q: How do I advertise my personal training?
A: Define your ideal client, use social media, publish blogs, improve local SEO, and list your services on platforms like PTpeople.com.

Q: How do I sell myself as a personal trainer?
A: Highlight your unique value proposition, showcase testimonials, and create a brand story that connects emotionally.

Q: How to attract clients as a personal trainer?
A: Use targeted content, online directories, email marketing, and social proof to build trust and increase visibility.

Q: How to pitch clients for personal training?
A: Focus on their goals, explain your approach clearly, and offer a low-risk first step like a free trial or assessment.

Q: How do I market myself for training?
A: Use a combination of online marketing (blogs, social media, email) and offline strategies (local events, referrals).

Q: How to sell a personal training program?
A: Clearly define outcomes, include pricing tiers, use limited-time offers, and provide testimonials for credibility.

Q: Can I advertise personal training online and still find local clients?
A: Absolutely. Use local SEO tactics and directories that support geo-targeting like PTpeople.com.

Q: Where can I list my personal training services?
A: Use PTpeople.com, Google Business, Yelp, ClassPass, and local gym boards or fitness networks.


Screenshot of PTpeople directory listing with profile plan

Personal Trainer Advertisement Examples

Our Locations

North America Personal Trainers

Europe Personal Trainers

Asia Personal Trainers

Africa Personal Trainers

Oceania Personal Trainers

South America Personal Trainers

Blog Search

Top 8 Best Personal Trainers in Dubai

Top 8 Best Personal Trainers in Dubai

PT People
PT People
August 2, 2025
Dubai is home to hundreds of personal trainers—253 verified professionals as of July 2025. Whether you’re aiming for fat loss, muscle gain, injury recovery or athletic performance, these elite trainers combine certifications, science-based programming, and individual support to transform your fitness journey. Chester Tan – Personal Trainer in Dubai Chester Tan designs customized strength, mobility, […]
Women’s Personal Training Is Thriving: Here’s Why (And How to Join the Movement)

Women’s Personal Training Is Thriving: Here’s Why (And How to Join the Movement)

PT People
PT People
June 28, 2025
Across Los Angeles, Dubai, London, and beyond — women’s personal training is booming in 2025. Whether it’s due to increasing awareness of hormonal health, the surge in postnatal fitness coaching, Yoga, Zumba or the rise of safe women-only gym spaces, female clients are seeking trusted, qualified personal trainers more than ever. That’s where PTpeople.com steps […]
Why Yoga Instructors Join PTpeople.com in London, Dubai, New York & Beyond

Why Yoga Instructors Join PTpeople.com in London, Dubai, New York & Beyond

PT People
PT People
June 28, 2025
The global demand for yoga continues to grow, from London to Los Angeles, from Dubai to Singapore. Whether you’re a freelance yoga teacher, studio owner, or mobile instructor, the key to success lies in being visible online and connecting with the right audience. That’s where PTpeople.com comes in — a powerful platform helping yoga professionals […]
Do Zumba Classes Help Fat Loss | Can Zumba help you lose weight?

Do Zumba Classes Help Fat Loss | Can Zumba help you lose weight?

PT People
PT People
June 28, 2025
Zumba isn’t just a dance class — it’s a global movement that fuses cardio, culture, and community into one of the most addictive and effective ways to get fit. Whether you’re in Dubai, London, Toronto, or anywhere in between, joining a Zumba class near you could be the game-changer in your fitness journey. In this […]

About us: Connecting personal trainers with individuals seeking expert fitness guidance. Find your ideal trainer today!

Become a PT People Listed Trainer

Trainers & Gyms: Increase your online visibility game and attract new clients globally. Click below to get started