How to Advertise Your Personal Training Services | 13 Proven Hacks
13 Hacks to Advertise Your Personal Training?
Whether you’re just starting out or looking to scale your personal training business, one question consistently comes up: How do I advertise my personal training services effectively?
In today’s saturated fitness market, being a great trainer isn’t enough. You need a solid marketing strategy to stand out, reach your ideal clients, and grow your brand both online and in your local area. This guide provides actionable, research-backed strategies for promoting your personal training business, from defining your brand to using advanced marketing tools.
What Are You Looking For?
If you’re asking how to get more personal training clients, you’re in the right place. Whether you’re looking for a few local clients or want to offer online training programs nationally, this guide will walk you through every step.
1. Define Your Ideal Client
Marketing starts with clarity. Who are you trying to reach?
- Beginners looking to get fit?
- Athletes wanting performance training?
- Busy professionals seeking online training?
- New moms wanting postnatal fitness?
Knowing this helps you choose where to advertise and what message to use.
2. Develop Your Personal Training Brand
Your brand isn’t just a logo. It’s how people perceive you.
- Create a compelling “About Us” page.
- Craft a Marketing Value Proposition: What makes you different?
- Choose a style and tone that speaks to your ideal client.
- Use consistent branding across social media, your website, and email.
Check out our guide: How to Craft a Marketing Value Proposition (with examples)
3. Dedicate Time to Your Website Content
Your website is your digital storefront. Make it work for you.
- Add clear Call-to-Actions (CTAs)
- Include strong testimonials
- Offer a free trial or consultation
- Integrate Fitness Technology and Equipment highlights
Your PT website should answer: What do you offer? Who is it for? Why choose you?
4. Publish Blog Posts That Answer Client Questions
Use your blog to:
- Build authority
- Rank on Google
- Answer common search queries (like this one!)
Write about:
- How to sell a personal training program
- Email Marketing tips
- Social Media Marketing Tools for fitness pros
5. Ask for Testimonials
Let your happy clients do the talking. Video and written testimonials add huge credibility. Include these across your site and social media.
6. Write Guest Blogs for High-Authority Sites
Backlinks = better SEO. Pitch content to fitness or wellness websites that reach your target audience. This builds authority and sends traffic back to you.
7. Harness Social Media
Not all platforms are equal. Focus on the social media platforms your ideal clients use.
- Instagram for aesthetics & stories
- Facebook for communities & groups
- TikTok for quick workout demos
- LinkedIn for professionals
Be consistent. Post workouts, testimonials, behind-the-scenes content, and educational tips.
8. Build a Community
Don’t just sell — engage.
- Create Facebook Groups
- Host live Q&As
- Run 30-day challenges
- Encourage client interaction & tagging
Communities create word-of-mouth referrals and improve retention.
9. Maximize Your Visibility Online
One of the fastest ways to attract new leads is to Get Listed by Directories like PTpeople.com.
We offer:
- Personal Trainer Visibility Packages
- Featured Personal Trainer Listing Plans
- Packages for Online Profiles across all locations
This improves local SEO and puts you in front of people already searching for a trainer.
10. Improve Your Local SEO
- Use city-specific keywords
- Set up and verify your Google My Business listing
- Ask for Google reviews
- Create location pages if you serve multiple areas
Ex: Personal Trainer in London | Personal Training in Manchester
11. Send Emails Consistently
Don’t ghost your leads. Set up regular, value-driven emails.
- Welcome series for new leads
- Weekly tips
- Promotions
Learn: How to Design a Winning Email
Tool suggestion: Constant Contact Brands or MailerLite
12. Encourage Referrals
Offer incentives for clients to refer friends:
- Free sessions
- Exclusive merch
- Discounted packages
People trust recommendations from people they know.
13. Offer Clients Something That Will Entice Them to Take Action
Urgency and value work well:
- Free trial session ends Friday
- Only 3 online coaching spots left!
- Refer a friend, get 50% off
Final Thoughts: How to Advertise Your Personal Training Services
The key to successful advertising isn’t doing everything. It’s doing the right things consistently.
Use this guide to:
- Build a brand clients trust
- Improve visibility through content and SEO
- Promote your services across platforms
- Leverage tools like email and directories
Ready to get started? 👉 List your services with PTpeople.com today
FAQs About Advertising Your Personal Training
Q: How do I advertise my personal training?
A: Define your ideal client, use social media, publish blogs, improve local SEO, and list your services on platforms like PTpeople.com.
Q: How do I sell myself as a personal trainer?
A: Highlight your unique value proposition, showcase testimonials, and create a brand story that connects emotionally.
Q: How to attract clients as a personal trainer?
A: Use targeted content, online directories, email marketing, and social proof to build trust and increase visibility.
Q: How to pitch clients for personal training?
A: Focus on their goals, explain your approach clearly, and offer a low-risk first step like a free trial or assessment.
Q: How do I market myself for training?
A: Use a combination of online marketing (blogs, social media, email) and offline strategies (local events, referrals).
Q: How to sell a personal training program?
A: Clearly define outcomes, include pricing tiers, use limited-time offers, and provide testimonials for credibility.
Q: Can I advertise personal training online and still find local clients?
A: Absolutely. Use local SEO tactics and directories that support geo-targeting like PTpeople.com.
Q: Where can I list my personal training services?
A: Use PTpeople.com, Google Business, Yelp, ClassPass, and local gym boards or fitness networks.
